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Germany : Heimtextil 2015 sees 3% rise in visitor numbers , January 26th, 2015


Heimtextil 2015 closed its doors after reporting a rise of around three per cent in the number of visitors over the previous year.

“More than 68,000 trade visitors as against 66,265 in 2014 were delighted with the high quality of the products and their designs, and kept exhibitors busy throughout the fair,” Messe Frankfurt, the show organiser said.

At the 2015 edition, 2,759 exhibitors from 68 countries took part compared with 2,714 from 62 countries in the 2014 edition and they too were no less delighted with the orders placed by buyers.

“This has been the most successful Heimtextil which also means we have extended our lead as the world’s most important event for home and contract textiles,” said Detlef Braun at Messe Frankfurt.

He added, “The significant increase in the number of affluent buyers once again demonstrates the high power of attraction exercised by our exhibitors and their products”.

Patric Gehlhaus, category manager at Metro Group said, “Heimtextil is characterised by the large number of national and international companies taking part, and the high quality of the products on show.”

“We not only make good use of the fair for trend scouting and finding innovations but also place orders. At present, much revolves around the subjects of sustainably and customer well-being,” he too added.

The good figures were also confirmed by the very positive results of both the visitor and exhibitor polls. 95 percent of all visitors achieved their goals for the fair, up two per cent when compared to 2014.

The fair was also given a very good rating by exhibitors. 77 percent of respondents, the same as in 2014 said they were satisfied to extremely satisfied with the fair.

Alessandra Ferretti, export manager at Jannelli & Volpi said, “The visitors included all the right people and we registered more definitive business contacts than anywhere else.”

There were particularly large increases in the number of European visitors from Great Britain, Italy and Spain.

From the Arabian Peninsula, more visitors came from Kuwait, Saudi Arabia and the United Arab Emirates. More visitors also came from overseas such as Japan and the US.

The new ‘Theme Park’ proved to be a highly popular highlight. “A clear and good trend show”, said Soizic Gilibert, proprietor and designer of Cosmic Zoo design studio from France.

“I was able to gain valuable inspiration from the installations. Particularly interesting for me were the ethnic themes and the wide range of exhibitor fabrics,” he informed.

In addition to the ‘Material Gallery’ and ‘Colour Pavilion’, particular interest was shown in the seven-metre high foot spa for the ‘hospitality’ segment and a digital textile printer in the ‘Technology Lab’.

Using virtual-reality glasses for the retail sector also offered some new perspectives by showing ways in which retailers can present textiles virtually and thus create a symbiosis between online and offline sales.

Fibre2fashion News Desk - India

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